Director of Digital, FC Barcelona
Russell leads strategy, execution and commercial for FC Barcelona’s digital output serving the club’s global fanbase. This includes the largest social media audience of any sports club in the world and platforms including mobile, web, apps, games, e-commerce, VR/AR and messaging.
Prior to that he was Product Development Director at Perform Group and before that Head of Digital at Manchester City Football Club where he was responsible for digital and City TV.
In his 20 years of experience in digital media, film and TV he has delivered high-profile projects involving A-list talent, celebrities, world-famous brands, publishers, broadcasters and digital businesses